The Vietnam Mobile Gaming Industry Report 2025 delivers a data-backed view of Vietnam’s mobile gaming ecosystem. Built from insights shared by active studios and supported by trusted data from leading industry partners, the report captures the real dynamics shaping the market today.

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FROM THE LOCAL MARKET TO GLOBAL PRODUCTION ENGINE

Published in Collaboration with Trusted Partners

Vietnam is gradually asserting its position on the international gaming map

Discover the trends,  data  and insights shaping Vietnam’s gaming ecosystem.

  • >90% of downloads come from developing countries
  • 5.5% of downloads come from the domestic market
The market is clearly export-oriented
  • 66% of total downloads belong to the Simulation, Puzzle, and Arcade genres,
  • Witnessed 10.93% of total global downloads with approximately 3.3 billion downloads in the Simulation, Puzzle, and Arcade game categories
Hybrid-casual & Puzzle genres become the mainstream product category

  • 338% of studios are 2–5 years old, and 36% are in the 5–10 year age group.
  • 210 studios are currently active. 
The studio ecosystem is growing rapidly but is still relatively young
  • #2 globally with 4.9 billion downloads
  • 27,388 new games in 2025, up 13% from 2024
  • IAP revenue growth of +83% compared to 2024
  • 210 active studios
  • Publisher growth rate ranks #6 globally
The Vietnamese gaming industry has strong potential on the world map.

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